Client
Duration
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Branding
A new way to see and be seen.
Rebranding a prominent eyewear brand with an unconventional chameleon symbol, vibrant packaging, and a bold visual language designed to break industry clichés and reflect continuous growth.
About the project
A visual and aesthetic elevation to position a prominent Saudi eyewear brand as a definitive industry leader.
"3ALAMTK" executed a complete visual identity revamp for "Expand," a highly prominent Saudi eyewear brand. The overarching goal of this project was to elevate the brand's visual aesthetic to accurately reflect its premium product quality, robust market presence, and established industry leadership. We focused on crafting a sophisticated identity that seamlessly matches the high caliber of their diverse eyewear collections.
Challanges
Breaking away from tired optics industry clichés to carve out a memorable footprint in a highly competitive landscape.
The core challenge was discovering an unconventional visual symbol that could authentically embody the abstract concept of "expansion" while simultaneously reflecting the wide variety of their eyewear designs. Our strategic objective was to completely break away from the standard, expected visual tropes of the optics industry. We needed to highlight the luxury and premium nature of the products to ensure the brand created a lasting, memorable footprint in a saturated and aggressively competitive market.
Summary
Adopting an iconic chameleon symbol and a vibrant visual language to clearly express exceptional vision and premium quality.
We creatively adopted the "chameleon" as the brand's new iconic symbol, drawing direct inspiration from the animal's exceptional panoramic vision—a perfect metaphor that physically reflects "Expand's" core vision and name. Building on this highly unique foundation, we developed a bold, dynamic visual language and vibrant, eye-catching packaging. This strategic design system grants the brand a distinct, unmistakable visual edge, clearly and confidently expressing its premium quality, adaptability, and continuous market growth.
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